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Motivating the disengaged

Field day participants at a talk on serrated tussock controlAn innovative social science project has delved into one of the biggest issues plaguing community pest management: how to motivate disengaged landowners.

Funded by the VSTWP through the Weeds and Rabbits Project, it focused on understanding the mindset of “don’t know/don’t care” landowners.

The research considered different types of landowners and the values that would be most likely to drive or hinder weed control.

Community Engagement Officer at VSTWP, Ivan Carter, said the findings were transferable to many environmental issues and challenges.

“The work provides us with more effective options and strategies to embed into our engagement activities, and gives us a better understanding of the landowner groups we are dealing with and what exactly motivates them.”

A report on the project is available on the VSTWP website.

Image: VSTWP Extension Officer Ivan Carter with community members at a recent field day.

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